Choosing the right investment fund

With over 2000 funds to choose from it is a difficult task deciding where to invest. Our approach has been to create a panel of around 130 funds based on a variety of criteria spanning all sectors and geographical locations. Each clients individual portfolio is then designed to match their individual requirements using this selection of funds. Offering a tailored investment process is upmost in our minds. So what criteria do we base our decisions on?

Fund objective
Specialist nature of the fund (if appropriate)
Fund manager reputation/ performance history
Expertise of team who run the fund
Basis of analysis
Whether the team use in house / external research
Reputation of investment institution - service & performance
Above average returns consistently over discrete periods of 1 year for at least the last 5 years
Above average returns over 5 year periods
Below average volatility - depending on the nature of the fund
Consistency of the funds as measured using variety of mathematical calculations
Lipper medal rating system and Standard & Poors Star rating
Reasonable yield (Income producing funds) for the nature of risk taken
Charges in line with the market norm
Any discounts available
What risks the manager is willing to take to achieve those objectives
If the fund has any limitations in terms of overweight/underweight positions
Asset allocations of the fund and any recent changes
If there have been major changes to the fund what is the justification for it
Whether the fund is an index tracker or quasi index tracker
The funds risk profile in comparison to it's peer group
Size of fund
Any research carried out by third parties
Reasonable minimum investment amount

Not every fund meets every criteria. If a particular fund has an excellent fund performance but it's minimum investment amount is £2,500 it will not be excluded but obviously the panel cannot include only this type of fund. Each fund is considered with a view to the entire panel. Extensive reviews are carried out on a quarterly basis to ensure our list only includes the best funds available and that any underperforming fund is monitored and removed as necessary

   

This Company is Authorised & Regulated by the Financial Services Authority